Designed to enhance player engagement, retention, and monetization by offering a rewarding experience.
- Progression Bar. At the top of the screen, there is a progression bar indicating the player’s progress.
- Rewards. The event features multiple rewards, including stars and other in-game items.
- Time Limit. The event is time-bound, with a countdown timer showing 22 hours and 8 minutes remaining
Engagement
- Session Length. Players are likely to spend more time in the game to complete tasks and collect red tiles.
- Daily Active Users (DAU): The time-limited event encourages daily logins to maximize rewards.
Retention
- Retention Rates. Limited-time events improve short-term retention by motivating players to return.
Monetization
- In-App Purchases (IAP). Motivation to purchase items that help them reach checkpoints faster.
- Ad Impressions. Increased engagement can lead to more ad views, thus boosting ad revenue.
Virality
- Social Sharing. Encourage players to share their progress with friends or invite others to join.
