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LiveOps

Building a new product is a huge competition, and we know how to challenge this. We think about the game's future and build it as a scalable product.

 Our team covers all the parts of the game development process. We have the experience of launching the products to Live, know how to manage the pain points with analytics, LiveOps and DevOps, have the expertise in Web3, blockchain tokenomics and in-game economy. 

Thanks to our modules system (ready to use modules of game functionalities that we’ve developed through the years of experience) we save the development time and budget.

LiveOps = ROI

  • The market now requires more players` engagement as CPI is getting higher (a user is more expensive)
  • Retention plays a huge role in games. Having high retention means the longer monetization with ADs or In-app

  • LiveOps mechanics are targeted at the main KPIs and Conversion and Monetization are in the list 
  • The higher Lifetime and the better Conversion and Monetization are - the more successful your business model and ROI

Check out the list of the available LiveOps modules that can be easily integrated into your project

Progress Bar

  • Designed to enhance player engagement, retention, and monetization by offering a rewarding experience.
  • Key Focus. Encourage deep play over time, reward consistency and volume of actions (e.g., kills, puzzles solved, distance run).
  • Rewards. The event features multiple rewards, including stars and other in-game items.
  • Time Limit. The event is time-bound, with a countdown timer showing 22 hours and 8 minutes remaining
  • Common Pairings: Often works well with Battle Pass systems or during major update cycles.
 

 

Metric

Benchmark

Participation Rate

40–70% of DAU

Completion Rate (All Tiers)

15–30%

Retention Boost (D7/D14)

+10–25%

Revenue Uplift

+15–35% if monetized tiers

 

Dice Progression

  • Dice Ladders Theme. The game board follows the classic "Snakes & Ladders" format where players roll dice to move their piece along the board.
  • Key Metrics. Progress-based reward system with strong visual/collectible appeal.
  • Snakes. Landing on a snake tile sends the player back a few spaces, which is a setback.
  • Ladders. Landing on a ladder tile allows the player to advance more quickly.
  • Rewards. The board includes various rewards such as stars, special items, and coins.
  • Dice Rolls. Players have a limited number of dice rolls, visible in the lower right corner.

 

Metric

Benchmark

Engagement Rate

25–50% of DAU

Session Frequency Increase

+15–35%

Revenue Uplift (if gated)

+20–50%

Completion Rate

10–25% (varies with size)

 

Dice Round

  • Progression and Currency. Players collect banknotes from rewards. These banknotes are used to pay for rolls.
  • Key Target. Progress-based reward system with strong visual/collectible appeal
  • Dice Rolls. The dice display the number of moves the player's piece will make on the game board.
  • Rewards and Points. Players collect rewards and earn Dice points for event's progress bar.
  • Bonus Dice Points. For completing specific laps.
  • Tournament. Players compete in the tournament by spending tournament currency during the event.
  • Leaderboard and Prizes. The more tournament currency a player spends, the higher their position.

 

Metric

Benchmark

Engagement Rate

25–50% of DAU

Session Frequency Increase

+15–35%

Revenue Uplift (if gated)

+20–50%

Completion Rate

10–25% (varies with size)

Tips: Stronger results when paired with daily milestones or time-gated dice refill mechanics.

Slot

  • Big Win: Slot Tournament Theme. spin the reels to earn rewards and progress in the tournament.
  • Key Metrics. Gamify reward collection, drive re-engagement, and FOMO. Often monetized through ads or soft currency.
  • Progression and Currency. Collect tickets and use them to spin the slot machine and earn Slot points.
  • Rewards and Points. As players spin the slot machine, they earn Slot points. These points automatically contribute to the upper progress bar of the tournament.
  • Time Limit. There is a finish countdown timer.

 

Metric

Benchmark

Daily Usage Rate

30–60% of DAU

Ad Engagement Rate (Rewarded)

10–25% of DAU

Soft Currency Sink Uplift

+15–40%

Retention Boost (D1–D7)

+5–10%

 

Albums & Collections

The "Album Event" is designed to enhance player engagement, retention, and monetization by offering a structured and rewarding card collection experience.

Key Metrics. Encourage long-term progression and repeated play through collectible sets that unlock rewards when completed.

 

Metric

Benchmark (General)

Engagement Rate (Active Users)

30–60%

Collection Completion Rate (1 Set)

5–15%

Repeat Set Completion Rate

1–5%

Revenue Uplift (IAP/Ad driven)

+15–40%

Ad Engagement Uplift (if rewarded)

+25–50%

Retention Uplift (D30+)

+10–25%

 

Features

  • Card Packs. Obtained through gameplay, ads, or purchases.
  • Duplicate Sink. Trade, convert, or fuse duplicate cards (reduces frustration).
  • Limited-Time Sets. Events tied to seasonal albums (e.g., Halloween collection).
  • Gacha-style Drop Rates: Rarity tiers (common → legendary) increase FOMO and monetization potential.

Best Practice

Provide near-complete sets as event rewards to encourage spend to finish.
Introduce completion bonuses like exclusive skins, boosters, or stat boosts.

Add social mechanics: trading, gifting, or leaderboard-style bragging rights.

Frequently Asked Questions

LiveOps (Live Operations) is ongoing management and support of a game after its launch, treating it as a live service. LiveOps include continuous updates, new content, events, and improvements to keep players engaged and maximize revenue.

Even though the core game play is very important, we can't deny the fact that the market is competitive and launching the game is not a final destination. The goal of a LiveOps strategy is to boost player retention, to engage them better, which in turn enhances the opportunities for increased monetization.

15+

Years in game development

40+

Experts and professionals

25+

Mobile and social games development

4+

Web3 projects delivered

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