Game on: How Gamification Can Leverage Every Business.

10 Groundbreaking Products Launched in 2024-2025

From the first baby’s steps 

Game has always been the earliest and the essential form of our development process following us from the first baby steps when we are just starting to learn about this world. Nowadays gamification is widely used in the education system, healthcare and wellness, as well as by various manufacturing businesses and brands. But let’s start with the essentials: what gamification is? 

Gamification is the application of game design elements (for example, leaderboards, rewarding, challenges, social interaction) to originally non-gaming businesses and concepts. Nowadays gamification is really popular, and we face it every day in that or another form but the process has become so natural for us that we take it for granted and don’t think much about what we are dealing with. Let’s just think about the following example. 

John in the world of gamification

Let’s say there is a man by the name John. John is waking up in the morning, heading to Starbucks to grab some coffee. He already has his Starbucks Rewards App which allows customers to collect stars and unlock exclusive rewards, turning purchases into a gamified loyalty experience. Hooray! John is getting his free cup of coffee thanks to their loyalty program (hello gamification). John is in a hurry to his work. He is taking an Uber taxi, because it is not only popular but also engaging and fun. Uber has their reward system that unlocks benefits such as the removal or cancellation fees, and there is even the progress bar that shows you how close you are to the next tier of reward. John reaches the office. Today he has his first day at a “Happy Place” company. John is suggested to pass the onboarding process thanks to the Userpilot platform which actually gamifies all of the dull processes with the help of a cute welcome screen, checklists, progress bars, badges and rewards. John had a brilliant day at work, but it’s time to go home. John uses the same Uber taxi, and opens Duolingvo on his way home to master his language skills. Needless to say that this app is one of the pioneers of gamification elements in educational apps (since everyone is familiar with it) helping users to learn language faster and in a fun engaging way. Well, this is just a minor example of the things that became so habitual and standard in our daily life. Almost every business, application and organization nowadays is using gamification in that or another form. Why?